Hero MotoCorp enters the US market
The Indian bike manufacturer Hero MotoCorp will enter the US-Canada market through the distributing network of its partner, the Eric Buell Racing (EBR).
The Hero bikes were introduced at the American International Motorcycle Expo (AIMExpo) recently and they will be available by summer 2014. It is not yet known if EBR will set up any manufacturing and assembly plants in USA.
In the country of the former “bigger is better” way of thinking, there should be demand for small motorbikes, especially if their price is low.